From the very start when we had our first call I knew she did branding differently. She spent time understanding what was in my head, what I wanted people to feel and what mattered and the resulting brand is better than I had imagined! I couldn't believe how much she really got it, not just helping with the brand but helping me see where I'm going with my entire mission laid out in front of me. Nicki doesn’t just concentrate on the obvious stuff, it’s deeper than that, I saw and felt my next evolution of me before we even created anything. She goes above and beyond - she actually directed 3 photoshoots (one in a different country) for the brand too. There is no other person that creates brands like Nicki does."